@blueprint360coaching · Rochester, MN · online coaching

A plan built around your real week. Coaching that fits a busy life.

Our coaching system builds a custom workout program and meal plan for you, based on what's worked for our clients. You get a reply when you check in each week.

If you came from Instagram, you are in the right place. The offer in the DMs is the offer on this page. Essentials is $100 a month after a free first month. Foundations and VIP are there when you want me directly.

which program fits? →
2009coaching since
$100essentials, per month
3ways to work together
1business day to your plan
Matt Arnold coaching on the gym floor at The Detour in Rochester, Minnesota
precision nutrition level 1 owner, the detour gym coaching since 2009 rochester, mn
01
the offer

three programs. pick the amount of me you need.

Same coach. The difference is how much of my time you want, and what that costs. Not sure? The quiz takes a few minutes and names one.

start here
Essentials
$100/mo
First month free with code ESSENTIALS21

Our coaching system builds a custom workout program and meal plan for you, based on what's worked for our clients. You also get a separate community and a weekly reply.

  • Custom workout program for your days and equipment
  • Custom meal plan around the foods you eat
  • A reply to your weekly check-in within one business day
see Essentials →
Foundations
$250/mo
Month to month

Video feedback and calls with Matt. For people who want more than a weekly reply.

  • Training coached directly by Matt, with video feedback
  • Nutrition coached directly by Matt
  • Calls and video feedback from Matt
see Foundations →
VIP
$350–$450/mo
High-touch 1:1

The highest level of access. For people who want Matt in the details with them.

  • Fully customized training, adjusted as your weeks change
  • Deeper nutrition strategy, plus the tools listed on the VIP page
  • High-touch 1:1, with priority access and strategy calls
see VIP →
What is different between Essentials, Foundations, and VIP
EssentialsFoundationsVIP
training Custom workout program for your days and equipmentTraining coached directly by Matt, with video feedbackFully customized training, adjusted as your weeks change
nutrition Custom meal plan around the foods you eatNutrition coached directly by MattDeeper nutrition strategy, plus the tools listed on the VIP page
coaching A reply to your weekly check-in within one business dayCalls and video feedback from MattHigh-touch 1:1, with priority access and strategy calls
community Separate Essentials communityClient groupsClient groups
access Not Matt on call. Calls and video are Foundations or VIP.You work with Matt. This is the step up from a weekly reply.The most time with Matt. Includes the WHOOP and smart scale already listed on this page.
price $100/mo after a free first month$250/mo, month to month$350–$450/mo, 6-month minimum
02
essentials

how the $100 plan works.

You do not need six days a week. You need two, three, or four you will actually do.

  1. / 01

    Sign up.

    Use code ESSENTIALS21 so the first month is free. Then it is $100 a month. Cancel in the app.

  2. / 02

    Tell me your week.

    A short setup form. Days, equipment, foods you like, and anything I should know.

  3. / 03

    Plan in one business day.

    Our coaching system builds a custom workout program and meal plan for you, based on what's worked for our clients. It is in the app within one business day.

  4. / 04

    Check in weekly.

    You send the check-in. You get a reply within one business day. The Essentials community is there between check-ins.

read the essentials page → or take the quiz →
who it's for

essentials is for you if you will follow a plan.

Busy adults. Parents. People who can train a few days a week and want the food and the workouts decided. You like structure. You do not need a message from me every day.

who it's not for

it is not for you if you want me on call.

That is Foundations or VIP. Essentials is also the wrong door if a doctor has told you to exercise only with supervision, or if you are dealing with something that needs a closer look first. The quiz asks. If that is you, we talk before any checkout.

03
how I coach

one change at a time.

Flat energy can be food, sleep, stress, or all three. I look at the week before I change the workout. Then we change one thing and see what it does.

/ 01
training

build the engine.

Strength work on the days you have. Muscle matters more after 35, and it does not require a six-day split.

/ 02
nutrition

food you will eat.

Protein at breakfast and lunch is the first win for most people. The meal plan starts from what you already cook.

/ 03
recovery

sleep counts.

A short night changes what training you can do. VIP adds a wearable. The other programs still ask about sleep on the check-in.

/ 04
accountability

a reply, not a badge.

Essentials gets a weekly reply. Foundations and VIP get me on video and on calls.

/ 05
real life

the week you have.

Kids, shifts, travel, a bad Tuesday. The plan has to survive those, or it is a plan for someone else.

04
client photos

photos I already had permission to show.

I am not going to invent a number or a quote under them. Results vary. Consistency, sleep, food, and your starting point all change the outcome.

Before and after photo of a Blueprint 360 client. No weight change is stated because results vary.client photo
Before and after photo of a Blueprint 360 client. No weight change is stated because results vary.client photo
Before and after photo of a Blueprint 360 client. No weight change is stated because results vary.client photo
matthew arnold
coach, blueprint 360 · rochester, mn
precision nutrition level 1
coaching since 2009 · crossfit since 2006
owner, the detour gym

I have been coaching since 2009. I own The Detour Gym in Rochester. Blueprint 360 is the online side: Essentials if you want the plan, Foundations and VIP if you want more of me.

I am not a doctor, and Blueprint 360 is not affiliated with Mayo Clinic. If something hurts or your physician has given you limits, tell me. We start there.

more about matt →

rochester, mn

based here. coaching is online.

You do not have to live in Rochester. You do have to be 18. The gym is The Detour, if you train in town. Everyone else gets the plan in the app. Byron, Kasson, Stewartville, Pine Island, Oronoco, Eyota, and Chatfield are the same choice.

Blueprint 360 Coaching
4921 W Frontage Rd N
Rochester, MN 55901
507-884-1334
info@blueprint360coaching.com
map →
online fitness coach in Rochester →
05
from the coach

a few notes, in plain language.

all notes →

questions

straight answers.

What is Essentials?

Our coaching system builds a custom workout program and meal plan for you, based on what's worked for our clients. You also get a separate community and a reply to your weekly check-in within one business day. $100 a month after a free first month with code ESSENTIALS21.

Do I have to live in Rochester?

No. I am based at 4921 W Frontage Rd N, Rochester, MN 55901. Coaching is delivered in the app to adults in the United States.

What if I want you, not just a weekly reply?

Foundations is $250 a month, with video feedback and calls. VIP is $350–$450 a month, high-touch 1:1, with a 6-month minimum. Take the quiz if you are between them.

What equipment do I need?

Tell me what you have. Plans are built for a gym, dumbbells, or bodyweight. VIP includes a WHOOP and a smart scale. The other programs do not.

start

pick a door.

Essentials if you want the plan. A call if you want Foundations or VIP. The quiz if you are not sure.

/ essentials

$100 a month

Our coaching system builds a custom workout program and meal plan for you, based on what's worked for our clients. First month free with code ESSENTIALS21.

/ not sure

which program fits

Five questions. You get one recommendation, and the button goes to that program.

take the quiz →
/ talk

book 30 minutes

Best if you are looking at Foundations or VIP, or the quiz told you to talk first.

book the call →